They came to Ether to provide them with a website that reflects their ethos. We started by giving them a new logo and modernising their brand, from there we started to build the Abingworth brand into the website using a consistent design style and purposeful visual language.
Abingworth required a whole digital overhaul, that was still synonymous with the original messages and content they already had. An integrated backend system for investors and an easy CMS that allowed regular updates to the site were included int he new streamlined design. Using a distinct colour palette created from the branding , the design was cohesive and user friendly.
The result is a beautiful, fresh, fully responsive website that emulates the brand, company ideology with a user friendly interface. Constantly updated with new companies, news and reports in the CMS, by using Craft, it is easy and straightforward, which was a priority to Abingworth.
All in all, the new site is timeless and modern, and really reflects who they are and what they do by merging life science, partnering and investment.