DWL, a Kent based firm specialising in the installation of windows, doors and conservatories for both residential and commercial properties, came to us to for a full service re-branding as well as a brand new website.
Already a successful company, with a fantastic reputation, they entrusted Ether to elevate their brand and translate their products and services online seamlessly. The brand and, more specifically the logo mark needed to represent the quality, craftsmanship and style of DWL. A sleek, modern and simplistic logo design was the result. We then created a unified and consistent strong brand through their marketing collateral ranging from letterheads right through to full body van wraps.
The original website was very complex with a huge array of products and categories. We realised the site was full of great content, but the information architecture was confusing and lead to many users becoming frustrated with navigating their way around. We pushed forward and created a sleek website that divided, organised and categorised the content for optimum user experience. Visuals were also a crucial component for the design; showcasing the portfolio of work and services was essential to each page of the site.
The result? A website that caters for the both the homeowner and commercial community.
Showcasing a stunning catalogue of bespoke windows, doors and conservatories, it has given DWL a professional and user friendly site. Overall, the site allows users a more immersive and interactive experience throughout. The website was built fully responsive on wordpress allowing the optimum usability for edits and updates.
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