The Hop Farm is iconic to Kent and when they approached us for a new website, we were eager to work with them. Their existing site was dated, complicated and just didn’t reflect The Hop Farm. There were also plenty of new attractions launching in 2016 and we partnered with them so that the site matched this exciting update.
Their site needed a new lease of life, having not been updated for quite some time. They wanted additional features and a whole new look, whilst combining their other facets of business including events and venue hire.
We felt a bright, colourful and simple to navigate site would best reflect their target audiences of family visitors, individual event bookings and corporate hire. Once we had completed the initial design we then created a number of HTML mailing templates to give The Hop Farm a suite of tools to market the various aspects of the business.
The results was a seamless, vivid site that held the vast amount of content to the site well. We fully combined the original site as well as the additional corporate and event sites. We also built the site to have much more potential if needed, discussing integrating e-commerce as well as improving on user sign in and member areas.
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