This annual event has always been proud of is traditional values and reputation, however, their website was dated and the demand for transforming the site from static to interactive was a must.
Not only did they want a fresh, modern feel to the WEBsite, functionality wise they required some new additional features. Online booking, databases and members areas were required to make the whole Show process seamless, automated and easy for both the client and their customers.
A fresh design
Integrating the core logo colours, photography and easy navigation meant there was a clear brand and the site layout really worked for the user.
On the previous site, there was a lot text heavy pages with no visuals. We flipped this around, making colour and imagery work side by side to text to engage the user.
A better mobile experience
Not only did we make the site visually appealing, it also had to be responsive. The design and user experience translated smoothly across all devices and platforms.
Overall the design and build gave the National Fruit Show a much stronger web presence.